Darahn Wright

About Darahn Wright

With over 10 years of experience in product marketing and channel management, I am a driven and accomplished leader who delivers innovative and impactful solutions that drive growth, efficiency, and customer satisfaction across multiple markets. As the Lead Product Marketing Manager at AT & T, I lead all channel marketing initiatives for several products within the ACC Business segment, including AT & T Fiber Broadband, IP Flexible Reach, and AT & T Dedicated Internet.My expertise in product launch, channel strategy, and data-driven marketing has enabled me to achieve remarkable results, such as reducing product launch time by 25%, devising and executing a Go-To-Market plan for a $250 million sales organization, and reducing contract processing time by 50% through an automated API solution. In previous roles within AT & T, I also enhanced lead generation by 35%, stimulated a 20% growth in channel sales, and exceeded sales targets by 20% as a seller in mid-markets. I am passionate about the intersection of technology and design, and I aspire to continue creating trusted and innovative products that empower people in their career journeys.

Experience

1. Manager - Business Planning

   ComEd

   Jun 2025 — Present · Oakbrook Terrace, IL, US

   Led a team of engineers and business development professionals in the design and licensing of advanced communications networks. • Oversaw the interconnection and deployment processes for ComEd, ensuring compliance with industry standards. • Implemented strategic initiatives that improved project timelines by 30%, enhancing overall operational efficiency. • Fostered collaboration between cross-functional teams, driving innovation and successful project outcomes.

Education

• Northern Illinois University

  Marketing, Sales

  2005 — 2009

• Northern Illinois University

  Master of Business Administration (MBA), Strategic marketing

  2013 — 2016