Dara Firoozi

About Dara Firoozi

I’m a communications and brand strategist operating at the intersection of corporate storytelling, executive visibility, ecommerce, and experiential marketing.As Digital Communications + Events Manager at The PAC Group, I lead global internal and external communications strategy for a 450+ employee firm operating across 19+ countries. I oversee company-wide messaging across newsletters, executive communications, LinkedIn strategy, and digital platforms — ensuring clarity, consistency, and alignment at scale.Over the past year, I grew PAC’s LinkedIn audience by followers, launched structured thought leadership initiatives, and built a centralized communications deployment system using Viva Connections — introducing governance, approval workflows, and a strategic content calendar to streamline company-wide messaging. I’ve led the rollout of global newsletters, internal engagement campaigns, leadership visibility programs, and coordinated executive participation across internal conferences and industry events.My approach blends systems thinking with creative storytelling — building infrastructure that strengthens culture internally while elevating brand presence externally.In parallel, I am the founder of Adarabella Designs (evolving to Talisman), a sensory jewelry and ecommerce brand focused on emotional regulation and intentional design. Through this venture, I’ve led brand identity development, Shopify builds, product sourcing, packaging design, and DTC marketing — gaining hands-on experience in CPG positioning, consumer experience, and community-building.My work sits at the intersection of:• Strategic communications• Executive & thought leadership positioning• Ecommerce & DTC brand building• Internal culture & engagement• Global event strategy• Design-forward marketingI’m particularly drawn to opportunities that connect brand, mental health, design, and meaningful consumer experiences — and I’m always open to conversations around communications leadership, ecommerce growth, and mission-driven storytelling.

Experience

1. Digital Communications and Events Manager

   The PAC Group

   Jul 2024 — Present

   Lead global internal and external communications strategy for a 450+ employee engineering and consulting firm operating across 19+ countries- Grew company LinkedIn following by in the first year through structured content strategy, executive amplification, and thought leadership campaigns- Built and implemented a centralized communications deployment system using Viva Connections, introducing governance workflows, approval structures, and a strategic content calendar- Oversee all company communications, including global newsletters, internal and external announcements, executive messaging, and digital content strategy- Significantly improved newsletter open rates and internal engagement through data-driven content optimization- Launched and scaled key initiatives including company-wide newsletters, campaign series, leadership visibility programs, and digital storytelling efforts- Coordinate global event calendars and executive participation across internal conferences, virtual town halls, lunch and learns, and external industry engagements- Partner cross-functionally with Marketing, HR, IT, and senior leadership to align messaging across website, webstore, and brand initiatives- Manage vendor relationships and external partners supporting SEO, digital marketing, and brand execution.

Education

• Fudan University

  Certificate for International Summer Session, Summer Study Abroad

  2014 — 2014

• University of Michigan

  Bachelor of Fine Arts (BFA), Art and Design

  2012 — 2018