Dara Roach

About Dara Roach

A business professional and producer who seamlessly combines strategy and expertise to create optimized business models, exciting experiences and new products. My background includes operations, management, revenue generation, editorial, content creation, retail, marketing, food production, fundraising, grant writing and public speaking.Increased revenue by 30% from previous year and relieved over $200k in debt.Grew online sales more than adding more than $1mm in revenue in first year.Grew production by 154% by reducing the production timeline by 700%Launched 1st Food Experience Agency with over 100 campaigns for top brands and agencies.Raised $2mm in venture capital from the business plan phase for digital media company.Established national and regional distribution and partnerships.Lead Generation Campaign with 50% qualified leads which converted to 12% sector revenue growth.

Experience

1. Head of Operations, Marketing & Sales

   Bcakeny

   Mar 2020 — Present · Brooklyn, NY, US

   The leading custom cake bakery and food experience creative agency in the country. Creating bespoke food products for top national brands, media & tech companies, and celebrities. 30+ full time, part-time and seasonal employees.Created a stable and viable business model that has seen unprecedented growth due to an innovative sales strategy, reduction in production timelines, launching of internal marketing agency, development of national shipping business, and distribution partnerships. We now have new products and services that honor the integrity of the brand which continues to garner accolades for its craftsmanship from media and consumers.Increased revenue by 30%, and relieved over 80% of debt through earned income during economic recession.Relaunched Ecommerce platform and grew online sales more than 1st Food Experience Agency in the country which partners with brands and agencies on live activations and viral campaigns. Our agency has services over 200 major brands, including Netflix, Meta, Ogilvy, ABC Networks, Discovery Networks, Unilever, L\'Oreal and LVMH.

Education

• Spelman College

  Bachelor’s Degree, Psychology & Media

  1991 — 1993

• Wesleyan University

  Liberal Arts and Sciences, General Studies and Humanities

  1993 — 1995

Skills

• Brand Development
• Press Releases
• Digital Media
• Television
• Public Relations
• Film
• Video Production
• Media Relations
• Event Planning
• Storytelling
• Entertainment
• Writing
• Broadcasting
• Strategic Communications
• Brand Management
• Integrated Marketing
• Content Strategy
• Marketing Strategy
• Strategy
• Final Cut Pro
• Journalism
• Video
• Publications
• Branding & Identity
• Social Media
• Blogging
• Email Marketing
• Management
• Video Post-Production
• Social Networking
• Editing
• Social Media Marketing
• Web Strategy
• Business Development
• Digital Marketing
• Marketing
• Corporate Communications
• Public Speaking
• Web Development
• Event Management