Daphne Yadana
Senior Analyst @Omnicom Media
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WORK HISTORY
Senior Analyst @Omnicom Media
Client: AT & T, Agency: Hearts & Science- Work directly with Analytics directors, investment teams, clients, and publishers to implement the resulting strategies for campaigns worth up to $10M+ monthly spend- Generate actionable insights from 1st and 3rd party data using analytics tools (Microsoft Excel, SQL, Tableau, PowerQuery) into cross-divisional learnings and recommendations to advise on portfolio strategy for up to $7M+ monthly campaign spend- Deliver clear, compelling, and actionable insights by monitoring performance to optimize current and future campaigns - Conduct and manage 5 brand lift studies by working cross-functionally with internal teams, external teams, and clients - Execute and analyze A/B and innovation testing agenda- Streamline data extraction and analysis processes to increase efficiency across major AT & T brand and product campaigns
EDUCATION
Bentley University - McCallum Graduate School of Business
Master of Science - MS, Business Analytics
International School of Myanmar
High School Diploma
Bentley University
Bachelor of Science (B.S.), Management (Human Resources Concentration) and Liberal Studies (Media Arts and Society)
ABOUT DAPHNE YADANA
I\'m an experienced data/business analyst passionate about telling stories with data. I graduated with a Master of Science in Business Analytics with distinction from Bentley University. I have experience with various data analytics tools through professional and academic experiences in SQL, Tableau, R, SAS, and many more. Having worked at small analytics teams, I am experienced at managing multiple ongoing projects on top of my personal tasks. I have great project management skills using project management tools and agile methodologies, such as JIRA and Asana. My analytical skills, interpersonal skills, project management skills, business acumen, and strong academic background would make me a great addition to your data/business analytics team.
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