Daphne Risco

About Daphne Risco

I am competitive. My ambition is to be the best. This fuels my passion to achieve excellence.As an empath, marketer, business person and psychology major, I seek to understand my customer, anticipate their needs and find the right solutions for them before they know to ask for them. In a highly connected world, my focus is centered around all things digital. I ask questions. I am not afraid to take risks or break traditional thinking.19 years of experience in B2B marketing & sales within the Michelin Group, has provided countless opportunities for me to grow as a leader, as an innovator, as a thinker, and most importantly, as a human.I have designed, developed and executed retail programs, digital applications for B2B e-commerce platforms, innovative customer experiences and strategic solutions to meet exceedingly challenging and shifting customer and consumer needs. As such, I received the Michelin marketing innovation award in 2016, for launching a first-in-the-industry mobile app - increasing engagement and sales for Michelin brands.I am a graduate of the Michelin sustainability ambassador leadership program, as I am passionate about increasing awareness of Michelin’s goal to be all sustainable.I am a member of the LGBTQ business resource group, advocating and driving change for equality in North America at Michelin and within our communities.I earned my MBA at the university of South Carolina, with a specialization in marketing and a certification in business analytics. I am an ambassador of empathic leadership, diversity of thought and long term strategic planning. Trust comes first. From there, anything is possible. Authentic leadership sets the foundation for future leaders to succeed, even if that means sacrificing short term results and personal gains in order for the company and its employees to succeed.

Experience

1. Associate Brand Manager - Agriculture

   Michelin

   May 2024 — Present · US

Education

• University of South Carolina

  Masters of business administration, Marketing

• Central Michigan University

  B.S., Psychology

  1998 — 2002

Skills

• Marketing Strategy
• Problem Solving
• Innovative Thinking
• Marketing Communications
• Web Marketing
• Marketing
• Public Relations
• B2b
• Sales
• Advertising
• Management
• Retail
• New Business Development
• Sales Management
• Team Building
• Customer Service
• Training
• Trade Shows
• Lead Generation
• Market Analysis
• Team Management
• Crm
• Email Marketing
• Customer Satisfaction
• Account Management
• Budgets
• Customer Retention
• Pricing
• Project Management
• Operations Management
• Leadership
• Team Leadership
• Profit
• Forecasting
• Salesforce.com
• Strategic Planning
• Sales Operations
• Business Development
• Automotive
• Purchasing