Dao Tran
Category Insights Advisor @Metro Inc.
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WORK HISTORY
Category Insights Advisor @Metro Inc.
EDUCATION
Foregin Trade University
Bachelor's degree, International Business Economics
University of Manitoba
Master's degree at Asper School of Business, MBA
ABOUT DAO TRAN
A high-achieving professional with solid experience in category management, brand management, product development, marketing strategy, marketing communication, and market analysis.More than 5 years of professional work experience in marketing in consumer-packaged goods. Built and grew global and local brands (e.g. Doublemint, Extra (Orbit), Cool Air) with proven business achievements and organizational marketing and communication awards. A key contributor to Wrigley Southeast Asia Vision that accelerated the region\'s proud growth. Profound experience in category management in retail for 4 years. Achieved positive growth in snack foods, one of the biggest food categories in Canadian northern markets, in consecutive years.Strong analytical skill with proficient data processing (Nielsen Retail Audit, Product Quadrant Analysis, Category Analyzer, Innovation model) and market research (e.g. market entry consulting for foreign investors at KPMG Vietnam, BASE test, Focus group). Proactive, flexible, result-oriented, and approachable personality. Solid problem solver. An enthusiastic team player and leader who builds consensus among diverse partners.
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