Danyell Trolio
Senior Marketing Communication Manager @Waters Corporation
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WORK HISTORY
Senior Marketing Communication Manager @Waters Corporation
Milford, MA, US
Lead the design, execution, and optimization of marketing campaigns, including A/B testing, to fuel pipeline growth, delivering 15% of net new revenue and 25% of net new business with a budget of $795K. Key responsibilities include: •Create strategic, integrated campaign plans, nurture streams, and a channel mix to generate projected new and 2,300 marketing qualified leads (MQLs) to progress revenue targets and lead conversions. •Manage and coach a team of campaign specialists, setting clear priorities for campaign execution on-time and in-budget, fostering a results-oriented, growth culture.•Build strong, commercial partnerships to deliver a consistent brand, messaging, and support of product launches to create a marketing contribution of $72M in total funnel fill for 2026. •Monitor performance, analyze leading, lagging, and key performance indicators (KPIs) of MQLs, funnel fill, and revenue contribution for impactful budget allocation and program optimization.
EDUCATION
The University of Akron
Bachelor of Arts, Business and Organizational Communication
Ashland University
Master of Business Administration - MBA
SKILLS
ABOUT DANYELL TROLIO
Agile, results-oriented, B2B marketer with 20 years of experience successfully leading voice of customer (VOC) programs and product launches, contributing to 15% yearly net new sales. Adept at branding and positioning products globally across various industries with a lead to opportunity conversion rate of 20%.Specialties include:Strategic Planning Product PositioningVoice of Customer Programs Product Launches and BrandingB2B Product and Service Marketing Budget ManagementTrade Show Management Digital Marketing Integrated Marketing Communications Market Research and Analysis
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