Danyelle Kupfer

About Danyelle Kupfer

As a seasoned department leader with a wealth of experience in demand generation and launching successful campaigns, I bring a market-savvy approach to marketing. My expertise is leveraging current trends, and balancing customer needs to strengthen marketing strategies. With a strong focus on data-driven decision-making, adaptability, and resilience, I have honed my multi-channel digital campaign planning and implementation skills over my 7+ years in the industry.In addition to my marketing experience, I have 2+ years of experience leading and managing high-performing teams of marketers. My background includes working with various companies, including nonprofits, SaaS/tech, agencies, and corporate, providing me with a well-rounded understanding of the marketing landscape.

Experience

1. Digital Media Manager, Psg

   Sherwin-Williams

   Jun 2024 — Present · Cleveland, OH, US

   Lead strategy, execution, and optimization of paid media initiatives supporting enterprise-level marketing objectives, overseeing multimillion-dollar annual budgets across paid social, programmatic, and paid search channels- Own end-to-end paid social strategy and execution, including campaign planning, audience targeting, creative testing, budget allocation, and performance optimization across major platforms- Manage and optimize multimillion-dollar media budgets, ensuring efficient spend, strong ROI, and alignment with broader brand and business goals- Oversee external agency partners responsible for programmatic advertising, providing strategic direction, performance oversight, and ongoing optimization recommendations- Directly manage and mentor a paid search team, guiding strategy, execution, and performance improvement across search campaigns- Lead comprehensive reporting and analysis efforts, delivering insights through standard campaign performance reporting as well as advanced measurement methodologies- Leverage Marketing Mix Modeling Conversion APIs, and platform-level data to assess incremental impact, improve attribution accuracy, and inform future media investment decisions- Partner cross-functionally with analytics, creative, and brand teams to align media strategy with messaging, measurement, and business priorities- Continuously identify opportunities to test new platforms, formats, and optimization approaches to drive scalable growth and performance improvements.

Education

• Strayer University

  Master of Business Administration - MBA, Cheddars- Digital Entrepreneurship

  2017 — 2019

• Ashland University

  Bachelor of Arts (B.A.), Digital Media Production

  2011 — 2015