Dan Woodward

About Dan Woodward

With over 20 years of leadership experience, I currently serve as VP of Global Campaigns and Field Marketing at TrendAI, where I focus on driving growth in Annual Recurring Revenue (ARR), Gross Revenue Retention (GRR), and Net Revenue Retention (NRR). My role emphasizes the integration of global campaigns with regional marketing strategies, enabling alignment with business objectives and enhancing performance through cross-functional collaboration. My expertise lies in SaaS, enterprise software, and leading cross-functional teams to achieve strategic marketing objectives. Committed to customer-centric approaches, I work to deliver impactful demand generation, customer engagement, and brand positioning initiatives. My passion for fostering collaboration ensures a cohesive and effective team environment that aligns with organizational goals- I put the customer at the center of all I do- I love to win, especially as a team- I am passionate about giving back to our communities and charity work

Experience

1. VP, Global Campaigns & Field Marketing

   TrendAI

   Sep 2025 — Present

   TrendAI™ is the identity of our enterprise business, reflecting a clear focus on being the world’s #1 AI security company. Trend Micro continues as the parent company and legal entity, maintaining its existing structure and operations.• Helping to lead the AI-driven transformation in global cybersecurity go-to-market strategy, campaign execution, and demand generation.• Unified global campaigns and regional field marketing into a cohesive, go-to-market model, improving cross-region consistency and increasing campaign effectiveness across priority markets• Driving AI-informed initiatives aimed at achieving growth in Annual Recurring Revenue (ARR), Gross Revenue Retention (GRR), and Net Revenue Retention (NRR). • Partnering with product, sales, and data teams to align AI capabilities with go-to-market strategy, strengthening competitive positioning and accelerating revenue performance

Education

• University of Phoenix

  MBA, Emphasis on Technology Management

Skills

• Go-to-Market Strategy
• Multi-Channel Marketing
• Strategic Partnerships
• Integrated Marketing
• Marketing Communications
• Product Management
• Sales Enablement
• Product Launch
• Management
• Sales
• Competitive Analysis
• Enterprise Software
• Program Management
• Solution Selling
• Leadership
• Cloud Computing
• Cross-Functional Team Leadership
• Business Development
• Business Alliances
• Product Marketing
• Saas