Dan Williams

Canadian Sales & Corporate Marketing Manager @Kernic Systems

Burlington, ON, CA

Corporate Marketing Manager- managing social media posts and online presence through a curated content calendar. Utilized post analytics to generate leads, and linking these leads to our CRM- assisting in the process for designing and updating email marketing templates- implementing and tracking online ads and Kernic\'s SEO presence, establishing ad campaigns, and presenting these campaigns to management- creating campaign content that includes but is not limited to: ad copy, landing pages, website copy, app content, articles, press releases, emails, and more- planning and preparing for trade shows with exhibitor signs and marketing materials. Coordinating with suppliers to improve Kernic\'s visual and overall presence at the shows- creating engaging video content and all other creative and ensuring uniform presentation as part of our corporate marketing guidelines.Canadian Sales- Handling customer inquiries for information and pricing for recycling equipment for all of Canada, including but not limited to balers, compactors, and shredders- Managing sales quotations through internal filing and using Kernic\'s CRM- Improving quotation templates to be more engaging and direct for enhanced customer experience- Visiting customer sites when needed to conduct sales calls- Integration of sales processes within Kernic\'s CRM system. Ensuring all data is accurately entered and managed within Salesforce.

McGill University

Bachelor of Arts (B.A.), History