Dan Wheeler

About Dan Wheeler

Full stack marketing and innovation leader with a consistent record of driving revenue and margin growth for foodservice, retail, and pet care companies. Consumer-centric design thinker whose strengths include brand and advertising strategy, planning and implementation, insight-driven innovation and building high-performing teams.Specialties: Design Thinking, Digital Marketing, Brand Strategy, Omnichannel Communications, Content Strategy, Field Marketing, Retail and Experiential Activation, Franchisee Relationships, Traditional and Emerging Media, New Concept/Product Development, Consumer Research & Insights, Agency Search and Supervision, P&L Management, ROI Measurement/Analysis, Media Relations, Team and Talent Development, National, Regional and Local Marketing Plan Development

Experience

1. Chief Marketing Officer

   K9 Resorts Luxury Pet Hotel

   Sep 2024 — Present

   As CMO of K9 Resorts Pet Hotel, a national pet care brand with over 200 locations open or in development, I’ve led a full modernization of our marketing engine—transforming how we attract, convert, and retain pet parents while driving measurable profitability for franchisees- Leading a complete overhaul of the martech stack (website, media agency, reputation management, digital asset management, CRM, and business intelligence), resulting in a 46% increase in site visits and a 26% increase in conversions- Developed and executed a comprehensive 12-month marketing calendar, including the launch of the all-new K9 Playtime Activity Series for pet care wellness and enrichment, driving a 25% increase in daycare frequency and a 20% increase in guest spend- Built and scaled a high-performing, accountable marketing team, growing the function from 3 to 7 leaders aligned to enterprise and franchise-level goals- Introduced a new innovation capability to test and launch products and services that improve franchisee profitability while raising the bar for pet care excellence.

Education

• Boston College

  Bachelor of Science

Skills

• Digital Marketing
• Brand Management
• Integrated Marketing
• Marketing
• Advertising
• Direct Marketing
• Multi-Channel Marketing
• Marketing Management
• Marketing Strategy
• P&L Management
• New Business Development
• Strategic Planning
• Crm
• Creative Direction
• Food
• Leadership
• Social Media
• Restaurant Management
• Sales Management
• Innovation Management
• Product Innovation