Danveer Bhasin

About Danveer Bhasin

A seasoned amplification expert with proven experience and skills in marketing and corporate communications along with a deep understanding of the B2B enterprise services (ITeS) and products (SaaS) industry segments. A diverse mix of expertise in the areas of Marketing and corporate Communication, Media Relations, Analyst and influencer Marketing, Brand, Demand Generation, GTM strategy, transformation, and Improving Strategic partnerships. Have demonstrated success by delivering value through integrated Marketing programs for vertical industry markets across multiple geographies. Have been recognized in the LinkedIn Top 50 Content Marketing Leaders. A creative thinker with a focus on execution excellence and the ability to identify and implement customer insights. Equally comfortable with established businesses or entrepreneurial ventures across local and global landscapes.

Experience

1. Marketing Leader

   Icertis

   Mar 2022 — Present · Mumbai, IN

   Appointed to institutionalize and lead a high-impact, multi-channel marketing strategy to drive demand, brand, and communication for a category leading AI-driven SaaS company - Icertis. Directed regional GTM marketing and communications function to help position this SAP-invested Unicorn as a global AI driven SaaS giant with a valuation of USD 5 billion (publicly reported valuation). Developed growth, partner marketing & demand generation strategies, brand, and multichannel integrated marketing communications plans for North America, Asia Pacific, Europe & and MEA markets. Led marketing communications budgets of $1M to position Icertis into an Enterprise SaaS leader by identifying industry segments, partners, and marketing communications strategies, and anticipating the business needs for pipeline volume, velocity and variety. Collaborate with leadership and stakeholders for developing and implementing strategies for corporate communications, media & analyst relations, strengthen brand recognition, and customer and shareholder value.

Education

• University of Mumbai

  MBA, Marketing

  2005 — 2007

Skills

• Marketing Strategy
• Bpo
• Industry Analyst Relations
• Analyst Relations
• Demand Generation
• Strategy
• Product Marketing
• Marketing Communications
• Outsourcing
• Award Programs
• Market Research
• Trade Media Relations
• New Business Development
• Go-to-Market Strategy
• Global Marketing
• Expert Relationship Builder
• Lead Generation
• Vendor Management
• Business Development
• Thought Leadership
• Partner Development
• Event Management
• Marketing
• Management
• Team Management
• Business Strategy