Dan Vassallo

About Dan Vassallo

Data-driven performance media and growth marketer with a focus on integrating paid search, social, video, mobile, programmatic media, and emerging channels with creative aligned across the full customer funnel. By blending the art & science of media buying and growth hacking, with an emphasis on analytics, I surface insights to inform testing and optimization that drive new customer acquisition, increase retention and LTV, and profitably grow revenue.Skills: Digital Marketing - Paid Search & SEO, Social Media (paid & organic), Programmatic Display & Online Video Advertising, Native & Content Marketing, Growth Marketing, Marketplaces, Affiliate & Partnership Marketing, Email & SMS Marketing & Customer Lifecycle Automation, Mobile App Marketing. Data & Analytics - Data Visualization, Conversion Measurement & Attribution Modeling. Brand Awareness to Direct Response Marketing. Customer Acquisition and Lead Generation. Customer Retention and Relationship Marketing. Nurture, Drip, and Account-Based Marketing. B2B, B2C, DTC, Direct-to-Consumer.Industry/Vertical Experience: Education (K-12, Higher Education, EdTech), Financial Services (Bank, Investing, Loans, FinServ, FinTech), Pharmaceutical Health / Wellness & (Pharma DTC & HCP, OTC, Diet & Fitness, HealthTech), e-Commerce (DTC & B2B).

Experience

1. Head of Performance Marketing

   Outlier By Savvas

   Feb 2022 — Present

   I lead the performance marketing team in creating omnichannel direct-to-consumer campaigns to drive enrollment and purchase of for-credit college courses and undergraduate degree programs as well as enterprise B2B campaigns to scale the adoption of Outliler courses by employers and high schools.

Skills

• Online Marketing
• B2b
• Search Engine Marketing (Sem)
• Direct Marketing
• Social Media Measurement
• Social Media Marketing
• Brand Management
• Marketing Strategy
• Advertising
• Online Video Marketing
• Digital Marketing
• Business-to-Business (B2b)
• Data Visualization
• Search Engine Optimization (SEO)
• Interactive Marketing
• Pay Per Click (Ppc)
• Analytics
• Blogging
• Lead Generation
• Customer Acquisition
• Digital Strategy
• Strategy
• Ppc
• Social Media
• Mobile Marketing
• Performance Attribution
• Online Advertising
• Social Media Advertising
• Sem
• SEO
• Marketing
• Media Buying
• Affiliate Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Paid Search Strategy
• Growth Hacking
• Customer Relationship Management (Crm)
• Crm