Dan Treuter

About Dan Treuter

Digital experience and marketing leader with strong business acumen. Focused on leading business teams, managing cross-functional projects, developing strategic vision, and digital roadmaps to deliver exceptional results. 20+ years professional experience in digital disciplines including project management; web/application design and development; social media strategy and execution; email marketing; digital product management; usability and user experience; business analysis; and content management and marketing.Particularly interested in leading/developing smart and effective teams and solutions for a mission-driven organization. Specialties: Team leadership and management, business acumen, digital strategy, project management, web/application design and development, email marketing, social media strategy.

Experience

1. Vice President Digital Experience & Innovation

   Wisconsin Foundation and Alumni Association

   Apr 2024 — Present · Madison, WI, US

   Leads WFAA’s digital strategy and defines the digital roadmap – increasing the sophistication and effectiveness of digital platforms and tactics. Drives the organization to capture opportunities enabled by digital technology. Directs the digital ecosystems where WFAA engages with constituents and revenue is generated – delivering a superior digital experience and innovative solutions for all stakeholders. Combines business acumen with digital expertise to help WFAA drive digital transformation via an enterprise-wise digital vision and strategy – embodied in a digital roadmap. Leads digital operations and technology endeavors to enable the marketing division and organization to achieve more through effective systems, processes, and governance.

Education

• Winona State University

  Bachelors, Mass Communications

  1994 — 1999

• Carnegie Mellon University - Heinz College of Information Systems and Public Policy

  Professional Certificate, Chief Digital Officer Program

• Wisconsin School of Business

  Professional Certificate, Advanced Management and Leadership

  2009 — 2011

Skills

• Project Management
• Front-End Development
• Web Design
• Php
• Digital Marketing
• Css
• Web Project Management
• Html
• User Interface Design
• Marketing Communications
• Facebook
• Marketing
• Usability
• Email Marketing
• Blogging
• Cross-Functional Team Leadership
• Content Strategy
• Business Acumen
• Editing
• Web Development
• New Media
• Team Leadership
• Wireframing
• Leadership
• Nonprofit Organizations
• Nonprofits
• Social Media
• Content Management
• Multimedia
• Social Media Marketing