Dan McLean

Marketing Content Manager @Enablon

North York, ON, CA

Enablon is a global leader in health and safety, control of work, environment, social and governance (ESG), operational risk management and environmental compliance software-as-a-service for very large businesses around the world. As manager of content marketing, I am responsible for content strategy, content development and production for demand-generation, field marketing, account-based marketing, lead conversion, and sales enablement support. I oversee a content production team\'s creation and management of targeted content aligned to a buyer\'s journey and am responsible for web content strategy. Among the areas that manage are- The workloads and assignments for a small core-team of content producers - Copy editing and enhancement - Direct contribution and product of assets including whitepapers, insight brief/reports, blog posts, paid and organic social marketing, sales scripting and enablement collateral, landing pages, promotion, engagement, and sales outreach emails - Cross-functional collaboration with sales, product management, corporate communications, web creation, and all marketing segments - Search engine optimization, keyword research, and online content strategy

Centennial College

3-year Diploma