Daniel McCarthy
B2B Marketing Executive
- Role
- Account Executive at TECH B2B Marketing
- Location
- Pittsfield, MA, US
- LinkedIn followers
- 500 followers
About Daniel McCarthy
An award-winning writer, editor and marketing pro who, for twenty years, has explained…
Experience
Account Executive
Feb 2024 — Present · Springfield, MA, US
Enhance existing marketing operations of client companies to improve their top-of-mind visibility in target verticals and nurture new sales leads. Develop digital and content strategy to advance business goals. Counsel clients on how to maximize content’s impact over paid, earned and owned channels. Continuously optimize impact and ROI by analyzing key performance metrics.
Skills
- Communications Planning
- Copywriting
- Competitive Differentiation
- Blogging
- Business Journalism
- Corporate Communications
- White Papers
- Analyst Relations
- Sales Copy
- Thought Leadership
- Content Strategy
- Marketing Strategy
- Newsletters
- Publishing
- Integrated Marketing
- Strategic Communications
- Leadership
- Content Marketing
- Case Studies
- Project Management
- Speech Writing
- Feature Articles
- Pitching Stories
- Entrepreneurship
- Communication Training
- Editorial
- B2b
- Marketing Communications
- Web Content Writing
- Content Development
- B2b Marketing
- Press Releases
- Web Content
- Technical Writing
- Feature Writing
- Public Relations
- Internal Communications
- Media Relations
- Social Media
- Tactical Communications
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