Dan Sweeney

About Dan Sweeney

28 years of entrepreneurial and executive leadership across startups, agencies, and enterprise organizations• Founder and CEO of a performance marketing consultancy advising leading brands on affiliate, paid media, and retail media strategy• Proven track record driving 10x revenue growth, leading $300M+ in advertiser sales, and closing multi-year enterprise deals• Deep expertise in affiliate, retail media, e-commerce, first-party data strategy, and omnichannel performance marketing• Led sales and account management for affiliate leaders including CJ Affiliate and Groupon• Designed and executed compensation, pricing, and GTM strategies to increase sales velocity, deal size, and team alignment• Built and restructured teams to unlock new partnerships, enter new markets, and drive platform innovation• Trusted advisor on data monetization, media strategy, and partner enablement• Led high-performing sales and account teams while collaborating closely with Product, Engineering, and Ops to deliver on growth targets

Experience

1. CEO & Founder

   Coleman Digital Media

   Apr 2025 — Present · Santa Barbara, CA, US

   I founded Coleman Digital to help brands, agencies, and networks get more out of affiliate and performance marketing without losing control of their margin, reputation, or strategy. After 20+ years shaping the industry from every side (network, publisher, agency, and advertiser) I’ve learned that growth only lasts when it’s built on clarity and integrity.I work with enterprise programs in retail, travel, and finance, as well as the scrappy DTC businesses fighting to scale. I can help you:* Turn stagnant programs into growth engines* Exceed revenue targets without sacrificing margin* Expand distribution without hidden riskFor European companies, I also bridge the gap into the US and Canadian markets. The playbook that works in the UK or EU rarely lands cleanly in North America. I help retool offerings, reshape network relationships, and rebuild account team engagement so expansion doesn’t stall. The results include millions in new margin, year-over-year tenancy growth, and record-setting deals with major brands.Finally, I created Yield Safeguard™ to address a growing problem: revenue leakage from fraud, misattribution, and shadow tactics. By identifying and stopping these practices, I make sure every win stays where it belongs.At its core, my work is about giving marketing teams confidence that growth is real, sustainable, and defensible.

Education

• Harvard University

  BA, Economics

  1993 — 1997

Skills

• SEO
• Strategy
• E-Commerce
• Mobile Marketing
• Management
• Landing Page Optimization
• Sem
• Marketing Communications
• Strategic Partnerships
• Search Advertising
• Email Marketing
• Business Development
• Digital Marketing
• Web Marketing
• Online Advertising
• Advertising
• Google Adwords
• Marcom
• Analytics
• Crm
• Ppc
• Social Media Marketing
• Online Marketing
• Digital Media
• Mobile Devices
• Omniture
• Interactive Marketing
• Account Management
• Start-Ups
• Conversion Optimization
• Salesforce.com
• Media Buying
• Affiliate Marketing
• Leadership
• Behavioral Targeting
• Social Media
• Lead Generation
• Customer Acquisition
• Google Analytics
• Mobile Advertising