Dan S.
Founder and President at RefractROI | A company specializing in innovative solutions to make your marketing drive revenue.
- Role
- President at Refractroi
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Dan S.
I\'m Dan Smink, Founder and President of Refract ROI, a dynamic digital marketing agency on a mission to empower SMBs across the US.I am an innovative business leader passionate about driving growth through strategic marketing solutions. I believe that your marketing strategy should be an investment that drives revenue, not a cost with little to no trackable results.At Refract ROI, we understand that you have growth goals for your business, and eventually, growth from word-of-mouth isn’t enough. We specialize in helping our clients hit their revenue targets, garner leads from online search, and get found by the right people at the right time to drive more sales. I\'ve had the privilege of spearheading strategy and marketing initiatives for prominent players in the healthcare industry, including Centura and multinational medical device companies like Covidien, McKesson, and Thermo Fisher. I’ve taken all of my knowledge and experience and applied it to helping manufacturing brands succeed Here are some examples of how our clients win:An Aluminum Fencing Manufacturer skyrocketed from <100 to over 40k website visits/month, realizing a revenue surge of over 500%.Another manufacturing client experienced a remarkable revenue boost exceeding $5M, achieved with a strategic ad spend of only $200k.Let\'s connect and explore opportunities so your marketing investment can finally drive revenue.
Experience
President
Jan 2011 — Present
As the Founder and President of RefractROI, I lead a rapidly growing digital marketing agency dedicated to empowering SMBs across the US.Bringing together strategic acumen and technical expertise to create measurable marketing solutions when word-of-mouth is no longer enough.Business Growth: Our mission is to drive leads, facilitate growth, and help our clients hit their revenue targets again and again.We\'re committed to increasing Marketing ROI, ensuring our clients see tangible returns on their investments.
Education
Dartmouth College
M.A.
Tufts University
BA, English
Georgetown University
MBA - Marketing, Entrepreneurship
Skills
- Product Development
- Competitive Intelligence
- Strategy
- Strategic Planning
- Product Launch
- Global Marketing
- Marketing Strategy
- Competitive Analysis
- Product Marketing
- Strategic Partnerships
- Start-Ups
- Cross-Functional Team Leadership
- Business Development
- Lead Generation
- Email Marketing
- Online Marketing
- Medical Devices
- Product Management
- Marketing Communications
- Marketing
- Digital Marketing
- SEO
- Web Services
- Website Development
- Search Engine Ranking
- Content Marketing
- Link Building
- Ppc
- Leadership
- Online Advertising
- Management
- Market Research
- Team Building
- Sales
- Training
- Integrated Marketing
- Marketing Management
- Market Planning
- Brand Development
- Analysis
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