Dan Siegal

Email Operations Specialist @Augeo

Boca Raton, FL, US

Manage the ETL processes and email deployments for multiple clients via Salesforce Marketing Cloud. Configuration and optimization of campaign initiatives utilizing Data Extensions, Content Blocks, Journey Builder, Automation Studio, Cloud Pages, Contact Builder, SSJS and AMPScript. Custom SQL programming to identify and create email segments/targets, and generate statistical and ROI reporting on completed mailings. Automation of recurring data transfers via SSIS workflow. Monitor email deliverability, domain reputation, and Can-Spam compliance. Implement list segmentation and hygiene strategies. Audit and QA email creatives, link tracking, and post-click-thru UX. ESP migrations: PostUp to StrongView, StrongView to Selligent, Selligent to Salesforce Marketing Cloud.