Dan Salcius

About Dan Salcius

Dan is a strategic content architect, hands-on writer, and inventive content creator. He holds 10+ years of experience influencing growth and retention targets by increasing brand awareness, product adoption, and engagement using customer insight-driven messaging and lifecycle marketing plans. Dan specializes in turning complex technology into compelling narratives, which resonate with decision-makers across digital, sales, product, and executive channels. Currently, Dan leads integrated content strategy and writing for global data companies, collaborating cross-functionally with communications, product, sales, and demand generation teams to create a measurable impact, including pipeline growth, conversions, and engagement. Led a $2.5M revenue-generating newsletter through strategic content production Increased landing page conversions by 20% annually with refreshed messaging and content Slashed campaign launch times in half with targeted content packages: messaging improvements, copywriting frameworks, production templates, and distribution schedules Designed and launched a creator program that tripled brand mentions, social engagement, and paid media assets production in under six months. Mentored writing teams and implemented editorial standards for scalable content operationsI bring a deep understanding of content performance, SEO, audience intelligence, and campaign lifecycle strategy, from ideation to distribution and measurement. Dan thrives in senior content roles where I can elevate the brand narrative, improve team workflows, and align content efforts with business goals.Work samples: https://dansalcius.journoportfolio.com/Dan Salcius:@dansalcius on Instagram

Experience

1. Senior Content Strategist & Writer

   Dun & Bradstreet

   Mar 2022 — Present · Dana Point, CA, US

   Develop targeted content campaigns for product, communications, and marketing. I lead research, writing, editing, and distribution for brand content and communications strategies.Achieved $120k in sales attribution from writing a monthly brand email newsletter to 25k recipients.Built and scaled a B2B creator marketing program that tripled paid media content production in 12 months, spiked ROAS, halved CAC, and reduced reliance on traditional creative resources.Built and managed a cross-channel editorial calendar: four podcasts, two newsletters, three email campaigns, and eight social posts monthly—driving 70% year-over-year growth in website traffic.Scaled customer testimonial output 3x in one quarter by launching a streamlined storytelling workflow, earning an 85% customer satisfaction rating on delivered assets.Lifted email revenue per campaign by 12% with monthly content audits and copy refinements.Cut campaign launch timelines by 25% and increased content output by 50% in one quarter by designing an efficient, scalable content creation and distribution system.

Education

• Edison

  High School/Secondary Diplomas and Certificates

  2003 — 2007

• Purdue University

  Master's of Science Strategic Communication/Public Relations | Brian Lamb School of Communication, Communication and Media Studies

  2017 — 2019

• Purdue University

  Graduate Certificate: Strategic Communications Management, Communication and Media Studies

  2018 — 2018

• Orange Coast College

  Pre-Business, Business Administration and Management, General

  2007 — 2009

• University of Arizona

  BS, Retailing and Consumer Sciences/Business Administration

  2009 — 2012

Skills

• Public Relations
• Account Management
• Inventory Management
• Copy Editing
• Marketing
• Social Media
• Social Entrepreneurship
• E-Commerce SEO
• Time Management
• Creative Writing
• Writing
• Mac Os X
• Facebook
• Training
• Management
• Team Building
• Online Marketing
• Copywriting
• Web Content Creation
• Strategic Planning
• Brand Management
• Teamwork
• Business Development
• Marketing Strategy
• Leadership
• Digital Marketing
• Social Networking
• Advertising
• Problem Solving
• Customer Service
• Event Planning
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Sales
• Strategy
• Email Marketing
• Microsoft Word
• Team Leadership