Dan Rubinate

About Dan Rubinate

I\'m an accomplished PPC and SEM strategist with over 20 years of experience managing…

Experience

1. Ppc Manager

   Ncs Vehicle Donations

   Jan 2012 — Present

   Orchestrate high-impact PPC campaigns for a vehicle donation company while administering a monthly ad budget of $2 million. Demonstrate proficiency in creating excellent strategies that significantly increase donor engagement and contributions.Coordinate directly with the company\'s founder in weekly strategic meetings to dissect and refine campaigns, a practice that has consistently driven year-over-year improvements and boosted campaign outcomes.Perform in-depth keyword, competitor, and audience research to fine-tune targeting tactics while continuously adapting to evolving industry trends to sustain the campaign\'s competitive advantage and efficacy.Lead dynamic optimization of PPC campaigns with rigorous A/B testing on ad copy, systematic refinement of negative keywords, and relentless pursuit of performance improvements, resulting in enhancing ad spend efficacy.Formulated and implemented comprehensive PPC strategies that successfully reduced expenses, heightened conversion rates, and ultimately amplified the total value of donations for four major charities

Skills

• Mobile Marketing
• Marketing Strategy
• Sales
• Account Management
• Strategy
• Online Advertising
• Copywriting
• Facebook
• Search Engine Marketing (Sem)
• Facebook Marketing
• Social Media Marketing
• Pay Per Click (Ppc)
• Online Marketing
• Advertising
• Sem
• Google Analytics
• Web Marketing
• Google Adwords
• Ppc