Daniel Rosell

About Daniel Rosell

As a seasoned Lead UX Designer with over 11 years of experience in delivering impactful and user-centric designs. My expertise in mapping business goals to UX/product strategy, conducting formative and validation research, including usability testing, and leading cross-functional teams to deliver feature roadmaps and technical requirements has resulted in increased user engagement and satisfaction. I have a passion for leveraging design thinking principles, design trends, and data-driven insights to drive innovation and impact. I am confident in my ability to lead high-performing design teams, mentor junior designers, and effectively communicate design rationale to stakeholders, securing buy-in for design solutions.

Experience

1. Ux & Product Strategy Lead

   Endava

   Mar 2021 — Present

   Collaborate with cross-functional teams throughout the entire design process, from initial research and strategy to ideation, prototyping, testing, and final product delivery.• Contribute to shaping product strategy that aligns with both user needs and business goals.• Partner with stakeholders to develop detailed timelines, product roadmaps, and requirements.• Drive product discovery and actively participate in research activities to identify user pain points and opportunities, using findings to inform design work.• Hands-on creation of customer journeys, conceptual models, wireframes, and high-fidelity designs.• Identify opportunities to seamlessly connect experiences across multiple products and channels.• Present design work to stakeholders at all levels within the organization, articulating design rationale and decisions.• Champion Accessibility and Inclusive Design practices.

Education

• Monmouth University

  Bachelor of Fine Arts (BFA), Graphic Design

  2010 — 2012

• Ocean County College

  Associate of Science (A.S.), General Studies

  2008 — 2010