Dan Massey
Director of Sales Operations @Nivel Parts and Manufacturing
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WORK HISTORY
Director of Sales Operations @Nivel Parts and Manufacturing
Jacksonville, FL, US
As Sales Director at Nivel Parts and Manufacturing, I lead a high-performing team of 13 direct reports, driving sales strategy and execution across our Specialty Vehicles Division. Reporting directly to the C-suite, I play a key role in shaping and implementing strategic initiatives that fuel revenue growth, market expansion, and operational excellence.Key Contributions: Sales Leadership & Strategy: Develop and execute comprehensive sales strategies to exceed revenue targets while aligning with broader business objectives. Team Development: Mentor and empower a dynamic sales team, fostering a culture of accountability, innovation, and continuous growth. Customer & Market Focus: Strengthen key relationships with customers and partners, ensuring long-term success through tailored solutions and market insights. Operational Excellence: Oversee sales pipeline management, forecasting, and performance metrics, optimizing efficiency and scalability. High-Level Collaboration: Work cross-functionally with marketing, product development, and customer service to enhance market positioning and customer experience.With a results-driven mindset and a passion for driving transformation, I thrive in fast-paced environments where strategic vision and execution converge.
EDUCATION
Berry College
B.S., Management and Marketing
Lassiter High School
High School Diploma
Berry College - Campbell School of Business
B.S., Business Management, Marketing
Kennesaw State University
Master of Business Administration - MBA
SKILLS
ABOUT DAN MASSEY
With over 18 years of experience in B2B sales, consumer marketing, and business management, I have built a career driving revenue growth, leading high-performing teams, and executing strategic initiatives in the automotive, outdoor power equipment, and golf car industries.As Sales Director at Nivel Parts and Manufacturing, I lead a team of 13 direct reports, overseeing all sales-related activities, market expansion strategies, and high-level negotiations. Reporting to the C-suite, I play a pivotal role in shaping corporate sales strategy, optimizing operations, and driving long-term business growth.Previously, as Business Manager at Yamaha Golf Car, I managed global P&L, sales operations, and corporate special projects, delivering double-digit sales growth and spearheading successful product launches. Some of my key achievements in various divisions of Yamaha include a 22% increase in parts and accessories sales, the launch of a new vertical V-Twin engine for the commercial mower market, and securing large national accounts.I thrive at the intersection of strategy, leadership, and innovation—whether it’s building and scaling sales teams, forging strong customer relationships, or leveraging data-driven insights to drive performance. Currently pursuing an MBA at Kennesaw State University, I’m expanding my expertise in business analytics and project management to stay ahead in an ever-evolving market.Passionate about growth, problem-solving, and creating value, I’m always open to networking and discussing opportunities to drive business success.
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