Daniel Rathke

About Daniel Rathke

I am a goal-driven and accomplished technical account manager with expertise in digital marketing, SaaS, SEO/SEM, technical troubleshooting/support, and customer relationship/success management to enhance ecommerce solutions for enterprise-level clients. As a strategic analyst, I troubleshoot and resolve technical issues and effectively communicate performance strategies to increase online traffic, drive engagement, and increase conversions for major ecommerce clients. I am regarded as a skilled relationship builder who develops trust and loyalty among existing clients to upsell/cross-sell products and services, increase customer retention, and drive revenue growth. I take pride in being a dynamic and inspiring leader who consistently strives to surpass set goals while motivating cross-functional teams to excel personally and professionally, consistently exceed set targets, and advance organizational objectives.

Experience

1. Value & Adoption Advisor (Experimentation & Opal Ai)

   Optimizely

   Jul 2024 — Present · Austin, TX, US

   Build on previous product experience, cross functional partnerships, and internal learning to become a subject matter expert in the full range of use cases for one of Optimizely’s products- Deliver white glove customer experiences by consulting directly with high-risk accounts to assess their product usage and pain points- Provide strategic guidance to support the adoption of our products and full value realization to help customers achieve the full potential of their Optimizely solutions- Support a unified customer experience by collaborating with the Product, Customer Success, Onboarding/Education, and Professional Services teams to drive outcome-focused value to our customers and increase renewal rates- Manage all aspects of adoption including scorecard analysis, maturity assessments, industry benchmarking, and providing recommendations for future product functionality and future usage- Maintain and provide comprehensive reporting on business impact, churn reduction, and overall adoption metrics- Help drive a continuous improvement environment by seeking ways to simplify and streamline communications, processes, and deliverables.

Education

• Central Michigan University

  Bachelor’s Degree, Communication and Media Studies

  2003 — 2007

Skills

• Manufacturing
• Highly Knowledgeable in Ecommerce Platform
• Bigcommerce
• E-Commerce SEO
• SEO Certified
• Technical Support
• Process Improvement
• Product Development
• Created Key Performance Indicators for Support
• Sales Management
• Healthcare
• Hospitals
• Cross-Functional Team Leadership
• Sales
• Medical Devices
• Seomoz
• Sales Operations