Dan Rafuse
Director, Sales Strategy & Planning @High Liner Foods
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WORK HISTORY
Director, Sales Strategy & Planning @High Liner Foods
Toronto, ON, CA
Sales Planning & Strategy professional with a proven ability to drive commercial performance through planning, strategic alignment, and data-led decision-making. Experienced in building processes, optimizing sales execution, and aligning cross-functional teams around growth priorities.Focused on translating strategy into actionable plans, improving visibility into performance, and enabling sales teams to operate with greater focus and efficiency. Skilled in sales planning, performance management, go-to-market strategy, and strategic initiative execution.
EDUCATION
Dalhousie University
Master of Business Administration - MBA, Organizational Leadership
St. Francis Xavier University
Business Administration, Marketing
SKILLS
ABOUT DAN RAFUSE
With a strong background in sales, marketing, strategic planning, supply chain and category management, I am motivated by driving growth, optimizing sales strategies, and business processes. I am passionate about technology, enabling internal teams, empowering sales teams and defining go-to-market strategies for success.I enjoy making sense of complex supply chains, building new go to market channels, and tools to strengthen internal processes that drive sustainable growth.
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