Dan Platt

Insight Manager - Value Strategy & Customer Segmentation @Tesco

Welwyn Garden City, GB

Leading on value insight at Tesco - acting as the main point of contact between Insight and value teams across the business, ensuring they are supported in the work they are doing and that our plans are right for customers. This includes providing support and expertise to develop and evolve the business helping Tesco perform well and stay competitive.• Owning the insight plan and liaising with insight delivery teams (analysts, researchers and data solutions) including agencies to create insight deliverables (studies, dashboards, methods) that will drive improved decisions making against clear objectives and targets.• Overseeing the delivery of projects, both independently and whilst collaborating with insight delivery teams to ensure briefs are clear and outputs fit for purpose.• Providing a greater understanding of our perception across value to identify whether propositions are delivering for customers/ meeting strategic objectives. This includes making clear and actionable recommendations to senior stakeholders to drive positive change.

Barton Court Grammar School

International Baccalaureate