Dan Pilling
Director of Marketing at The Petersen Automotive Museum | Ex-Microsoft Leader | Brand Storyteller | Innovating in Technology, Marketing and the world of Automotive.
- Role
- Director of Marketing at Petersen Automotive Museum
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Dan Pilling
After over 20 years in Cloud Computing/Software, sales, marketing and program management I decided to follow my passion. I started 077 Media, a consultancy focused on helping automotive (and motorsports) companies grow through strategic planning, partnerships and marketing. Quotes from feedback:“Daniel is one of those rare people who is both technical and a marketeer but importantly is focused on solving business challenges for Microsoft customers”“Daniel is one of those individuals who can take a very complex engagement with many moving parts, and simplify it in a manner that allows our customers and partners to maximize the return on our time together”“Daniel is a globally inclusive leader for WW organization. He leads team from multiple countries in the world including Japan, Korea, US, Germany etc. He wins respect from his team and stakeholders, as he can deal with culture differences very well”“Daniel\'s involvement with the Lotus F1 Team partnership with Microsoft was more technical than marketing but it was his passion and human approach that brought me up to speed with the management of a complex partnership” “Dan is one of those guys who takes the time to properly brainstorm an idea with an audience focused goal in mind with the right people in the room” I enjoy new challenges which give me an opportunity to utilize my creativity while striving for continuous improvement. My key strengths include but are not limited to; good communication skills, simplifying the complex and making things happen. This along with my willingness and motivation enable me to work independently or as part of a team environment.
Experience
Director of Marketing
May 2025 — Present · Los Angeles County, CA, US
As Director of Marketing at the Petersen Automotive Museum, I lead brand strategy, partnerships, and audience engagement for one of the world’s premier automotive institutions. In this role, I oversee a talented marketing team and drive cross-functional initiatives that grow attendance, revenue, and global awareness of the museum’s exhibitions, events, and educational programs.I am responsible for developing integrated campaigns that celebrate automotive culture, from rare classic cars to cutting-edge mobility innovations. My work involves managing corporate partnerships, guiding content and digital strategies, and aligning the museum’s storytelling with its mission to explore and present the history, industry, and artistry of the automobile.Key focus areas include:Strategic marketing leadership across physical and digital platformsIntegrated campaign development tied to exhibitions, events, and educationPartnership marketing with OEMs, lifestyle brands, and mediaPerformance-driven content, social, and website optimizationAudience growth through data-informed decision-makingMentorship and leadership of a high-performing creative teamThis role allows me to combine my passion for automotive storytelling with two decades of experience in marketing and brand partnerships, helping shape the future of a world-renowned cultural institution.
Education
Bournemouth University
Bachelor of Science - BS, Business Information Systems
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