Dan Pickerel
Consumer Insight Lead @ Sanofi | MBA, Market Research
- Role
- Consumer & Market Insight Lead, Us Consumer Healthcare at Sanofi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Dan Pickerel
Elevating Insights within organizations to drive better decisions.My mission is to drive growth and innovation by deeply understanding consumers and shoppers. Identifying needs, preferences, and behaviors through insights-driven research, enabling the development of products and experiences that resonate and deliver value.
Experience
Consumer & Market Insight Lead, Us Consumer Healthcare
Nov 2020 — Present · US
Driving growth for legacy brands through cutting-edge insight research. Focusing on in understanding end-to-end consumer journeys to identify positioning, innovation, and consumer experience growth opportunities.
Education
Drake University
BS, Marketing & Advertising
Wisconsin School of Business
MBA, Market Research concentration
Skills
- Consumer Insight
- Consumer Products
- Consumer Behaviour
- Fmcg
- Marketing Research
- Marketing Strategy
- Advertising Research
- Consumer Behavior
- Marketing Communications
- Fast-Moving Consumer Goods (Fmcg)
- Shopper Marketing
- Customer Insight
- Brand Equity
- Nielsen
- Market Research
- International Marketing
- Segmentation
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