Dan Penton

Art Director & Manager, Pursuit Design @Deloitte

Calgary, AB, CA

As an Art Director and Manager of Pursuit Design within the Value & Sales Excellence group (formerly the National Sales Office), I lead the creative strategy and execution of high-stakes client proposals, presentations, and business development materials for sales pursuits ranging from $1M to $1B+.I manage and direct a team of designers, ensuring that all visual storytelling aligns with Deloitte’s brand identity and strategic objectives. Collaborating closely with executive leadership, sales teams, and subject matter experts, I help transform complex ideas into compelling, visually engaging narratives that elevate Deloitte’s competitive positioning.Beyond design execution, I serve as a key creative partner in sales support, helping to shape winning proposal strategies. My work has contributed to securing major deals, with certain proposals recognized as case studies and benchmarks for future sales initiatives. By merging art direction, business strategy, and storytelling, I drive design excellence that inspires both internal teams and prospective clients.

Southern Alberta Institute of Technology (SAIT)

New Media Production and Design