Dan Pastuszak
Director of Growth Marketing @Definity
Signup · Get unlimited contacts
WORK HISTORY
Director of Growth Marketing @Definity
Toronto, ON, CA
I lead the integrated acquisition and retention strategy for a national direct to consumer insurance business, overseeing both digital and traditional channels. I manage a marketing budget exceeding $20 million, optimizing investments across SEM, paid social, programmatic, and emerging platforms to drive efficient growth. I translate complex performance data into clear executive narratives that inform investment decisions and shape long term growth strategy. Working closely with Product, Business Intelligence, and Sales, I ensure marketing initiatives align with customer behavior and lifecycle insights. I have also built and lead a high performing team grounded in accountability, experimentation, and continuous improvement.
EDUCATION
Temple University
Bachelor of Arts (BA), Communications
SKILLS
ABOUT DAN PASTUSZAK
I’m a dynamic marketing executive with 15+ years of experience driving strategic, data-driven initiatives that fuel growth, elevate brand visibility, and boost customer acquisition. I excel at building high-performing teams, crafting multi-channel campaigns, and maximizing ROI through analytics.I specialize in business strategy, sales alignment, cross-functional leadership, and marketing automation. I thrive on collaborating across sales, product, and operations teams to align business priorities, enhance customer experiences, and exceed revenue goals.I have a proven track record of optimizing marketing and sales processes, leveraging automation tools, and implementing lead-scoring models to improve efficiency and drive revenue growth. I’m experienced in shifting strategies from product-centric messaging to customer-focused approaches, ensuring stronger market positioning and engagement.As a hands-on problem solver and collaborative leader, I have a strong reputation as an honest, candid and constructive communicator with unquestioned ethics and integrity, and will take every opportunity to perfect the art of laughter!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.