Dan Palan

Product Marketing | SaaS GTM Strategy | Messaging & Sales Enablement | AI & Data Platforms

Role
Principal, Product Marketing - Measurement at TransUnion
Location
Brooklyn, NY, US
LinkedIn followers
500 followers

About Dan Palan

Enterprise SaaS product marketing leader with 15+ years of experience driving go-to-market strategy, positioning, and sales enablement for high-growth startups and global platforms.I specialize in helping SaaS companies define their ICPs, craft differentiated messaging, and equip sales with winning narratives that accelerate pipeline and adoption. My background spans launching enterprise data platforms, scaling AI search visibility technology, and guiding telehealth and event SaaS companies through market transitions.I’ve built product marketing functions from the ground up, partnered with executives on GTM pivots, and worked with Fortune 500 clients across industries. My focus is always the same: aligning product, sales, and marketing to drive measurable growth.

Experience

  1. Principal, Product Marketing - Measurement

    TransUnion

    Dec 2025 — Present · New York, NY, US

Education

  • University of Mississippi

    Bachelor of Science

Skills

  • Digital Media
  • Online Advertising
  • Integrated Marketing
  • Digital Marketing
  • Interactive Marketing
  • Analytics
  • Media Strategy
  • Advertising
  • Media Buying
  • Marketing
  • Digital Strategy
  • Media Planning
  • Social Media Marketing

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Dan Palan — Principal, Product Marketing - Measurement at TransUnion in Brooklyn, NY, US | Unifers