Dan Palan
Product Marketing | SaaS GTM Strategy | Messaging & Sales Enablement | AI & Data Platforms
- Role
- Principal, Product Marketing - Measurement at TransUnion
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Dan Palan
Enterprise SaaS product marketing leader with 15+ years of experience driving go-to-market strategy, positioning, and sales enablement for high-growth startups and global platforms.I specialize in helping SaaS companies define their ICPs, craft differentiated messaging, and equip sales with winning narratives that accelerate pipeline and adoption. My background spans launching enterprise data platforms, scaling AI search visibility technology, and guiding telehealth and event SaaS companies through market transitions.I’ve built product marketing functions from the ground up, partnered with executives on GTM pivots, and worked with Fortune 500 clients across industries. My focus is always the same: aligning product, sales, and marketing to drive measurable growth.
Experience
Principal, Product Marketing - Measurement
Dec 2025 — Present · New York, NY, US
Education
University of Mississippi
Bachelor of Science
Skills
- Digital Media
- Online Advertising
- Integrated Marketing
- Digital Marketing
- Interactive Marketing
- Analytics
- Media Strategy
- Advertising
- Media Buying
- Marketing
- Digital Strategy
- Media Planning
- Social Media Marketing
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