Dan Oreilly
Head of Ecommerce @Ego Official
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WORK HISTORY
Head of Ecommerce @Ego Official
Manchester, GB
EDUCATION
The Manchester Metropolitan University
BSC hons, Business Information Technology
SKILLS
ABOUT DAN OREILLY
I’m a commercially focused eCommerce and digital experience specialist with 15+ years’ experience helping brands grow and optimise performance across both DTC and B2B models — from high-growth start-ups to enterprise-scale retailers.From leading CRO and GA4 strategy across 70+ sites at boohoo Group PLC (supporting all 13 brands), to consulting for scaling and established businesses through my practice, Strategic Sphere Ltd — I bring a rare mix of strategic direction and hands-on delivery. My expertise spans CRO, GA4 implementation, customer journey optimisation, platform performance and trading strategy.I’ve worked across fashion, beauty, education, food wholesale, payroll, travel, insurance, healthcare, banking and agency sectors. I also support the broader digital ecosystem through advisory roles with Manchester Digital and the University of Manchester, helping shape future talent and industry capability.Whether leading replatforming efforts, implementing GA4 frameworks, advising on headless builds, or driving experimentation culture — I help brands translate digital potential into commercial outcomes.Toolset includes GA4, Shopify Plus, Magento, Salesforce Commerce Cloud (incl. SFRA), Bloomreach, AB Tasty, Contentsquare, Monetate, Microsoft Clarity, Hotjar, Figma and Looker Studio — with hands-on experience across tag management, CMS integration, headless architecture, and CRO/UX experimentation platforms.
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