Danny Shepherd

About Danny Shepherd

I’m an investor and entrepreneur who has spent the last 25 years building, scaling, and leading service-based businesses from startups to $50M+ in annual revenue.I specialize in helping great small businesses become exceptional by bringing structure, strategy, and scale. My background combines deep digital marketing expertise with operational excellence and technology implementation. I’ve founded, acquired, successfully sold, and led companies across digital marketing, home services, and technology. As an operator, I’ve built sales and marketing engines, new services, designed scalable systems, and integrated AI and automation into traditional businesses to unlock efficiency and margin. As an investor, I look for strong operators with great reputations and recurring revenue potential, and partner with them to help them accelerate growth, improve profitability, and create optionality for the next stage (whether that’s expansion or exit).My core expertise includes-Scaling B2B recurring-revenue service businesses to $50M+ in ARR-Digital marketing including SEO, GEO, Paid Media, Lead Gen, and go-to-market strategy-AI enablement and technology integration for SMBs-Building high-performing leadership, operations, sales, and marketing teams-Strategic investments in service-based and tech-enabled businessesI’m most interested in partnering with founders who’ve built something valuable and want help taking it to the next level, either through acquisition, joint growth, or strategic investment.If you’re a business owner thinking about growth, scale, or succession, I’d love to connect and share ideas.

Experience

1. Limited Partner and Investor

   Techstars

   Sep 2023 — Present · New York, NY, US

   As an LP in Techstars I actively invest in startups through Techstars Accelerator fund.

Education

• San Diego State University

  Finance, Finance, Marketing

  1997 — 2001

Skills

• Ad Networks
• Social Media Marketing
• Geo-Targeting
• Web Analytics
• Paid Search Strategy
• Web Marketing
• Google Local
• Display Advertising
• E-Commerce
• Online Marketing Analysis
• Paid Search Campaigns
• Link Building
• Online Lead Generation
• Twitter
• Facebook Marketing
• Local Search Optimization
• Keyword Density
• Multivariate Testing
• SEO Audits
• Organic Search
• E-Commerce Optimization
• Google Adwords
• Sem
• Funnel Optimization
• Mobile Marketing
• Internet Strategy
• Landing Page Optimization
• Online Advertising
• Ppc
• One Way Link Building
• Retargeting
• Mobile Advertising
• Affiliate Marketing
• Angel Investing
• Xml Sitemaps
• Conversion Optimization
• Google Analytics
• SEO
• Smo
• Online Marketing