Danny Schenk

About Danny Schenk

Manage key internal projects as well as external vendors to create, manage and optimize the organization’s digital marketing efforts. • Manage vendors and liaise with internal stakeholders to produce fresh, compelling websites that align with the brand strategy and achieve the goals of the business • Manage relationships between key vendors and internal stakeholders to create and maintain accurate content on web properties, including product data and digital assets • Manage vendors and cross-functional teams to optimize social media programs • Implement automated and ad-hoc e-mail marketing programs using our CRM • Execute web analytics discovery & reporting

Experience

1. Manager, Digital Marketing & Strategy

   A. O. Smith Corporation

   Nov 2012 — Present · Ashland City, TN, US

   Manage key internal projects as well as external vendors to create, manage and optimize the organization’s digital marketing efforts for a global leader applying innovative technology and energy-efficient solutions to products marketed worldwide! A. O. Smith is one of the world\'s leading manufacturers of residential and commercial water heating equipment, offering a comprehensive product line featuring the best-known brands in North America and China. In November 2009, the company entered the global water treatment industry with the creation of a new venture, A. O. Smith (Shanghai) Water Treatment Products Co. Ltd. With manufacturing operations in the United States, Canada, Mexico, China, India, and Europe, A. O. Smith has the global reach to serve customers worldwide. We have sales and distribution in more than 60 countries around the

Education

• Middle Tennessee State University (MTSU)

  MBA / BBA, Management, Marketing, and Business Administration

  1986 — 1991

Skills

• Sem
• Online Advertising
• SEO
• Facebook
• Strategy
• E-Commerce
• Sales
• Brand Development
• Social Media Marketing
• Web Analytics
• Digital Media
• Integrated Marketing
• Web Marketing
• Management
• Email Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing
• Google Analytics
• Leadership
• Start-Ups
• Crm
• Online Marketing
• Social Media
• Product Marketing
• Social Networking
• Ppc
• Digital Marketing
• Entrepreneurship