Danny Roden
Director of Channel Growth & Enablement @Experian
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WORK HISTORY
Director of Channel Growth & Enablement @Experian
As Director of Channel Growth & Enablement, I lead Experian’s global strategy to scale revenue through high-impact channel partnerships. My role spans the development of innovative partner programs, enablement frameworks, and strategic alliances that unlock new routes to market and accelerate partner activation.I architect and drive initiatives that include:Building a scalable partner accreditation framework to deepen engagement and incentivise performance.Launching a hosted demo environment preloaded with content to support partner presales and solution storytelling.Developing a centralised enablement hub and onboarding journey to streamline partner ramp-up and drive consistency across regions.Leading the creation of strategic investment cases to secure long-term funding for global expansion, digitised enablement and partner-led growth.Driving analyst relations and external advocacy for Aperture Data Studio, including engagements with Gartner, Forrester and IDC.Shaping tech alliances and integrations across platforms like Snowflake, AWS, Azure, and Salesforce to expand our ecosystem presence.Supporting M&A strategy and proposition development to future-proof our partner offerings.I collaborate cross-functionally across Product, Marketing, Enablement, and Commercial teams to ensure our partners are not just enabled—but empowered to deliver measurable impact.
EDUCATION
Aston University
Business & Management (BSc), Operations Management
SKILLS
ABOUT DANNY RODEN
I’m a versatile and high-performing data solutions leader with 15+ years of experience at Experian, spanning technical support, bid management, direct sales, presales consulting, and product leadership. My passion lies in solving complex problems, simplifying the technical, and delivering high-impact solutions that help organizations unlock the full value of their data.Most recently, I led the launch of Aperture Data Studio v3, our flagship product’s most significant evolution to date — introducing powerful data cataloging and governance capabilities following a strategic acquisition. This role brought together my strengths in cross-functional collaboration, product strategy, and customer-centric innovation.I’m known for producing high-quality work — whether it’s a compelling sales demo, a scalable process, or a strategic product roadmap. I bring a unique blend of commercial acumen and technical depth, enabling me to bridge gaps between teams and translate complexity into clarity for sellers, partners, and clients alike.Outside of work, I’m a proud father of three boys — my greatest (and most complex!) project yet. I also enjoy music, puzzles, and finding elegant solutions to messy problems — whether in data or daily life.
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