Danny G.
Programmatic Manager @Reach plc
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WORK HISTORY
Programmatic Manager @Reach plc
Driving programmatic revenue growth across a complex advertising stack, managing strategic relationships across SSPs, contextual third-party networks and ad-tech vendorsShaping best practices across SPO, addressability and identity to deliver commercial performance.
ABOUT DANNY G.
Programmatic manager with a strong commercial and financial background across premium digital media and ad-tech. Experienced in driving programmatic growth through yield optimisation, ad-stack strategy, and data-led monetisation, with a career spanning commercial finance & FP & A.
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