Danny Farraj
Senior Manager - Customer Insights and Growth @BMO
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WORK HISTORY
Senior Manager - Customer Insights and Growth @BMO
Toronto, ON, CA
Strategy-Stood organizational level customer OKRs (customer growth in quantity and quality) to ensure short term P&L growth and long term strategic positioning for the enterprise-Story telling on key drivers of OKRs, their impact on P&L growth and market positioning for senior leadership and board of directorsTactics-Supported marketing in optimizing spend across LOBs and channels-Supported all product owners in their product/offers/features launch by giving 360 view of customers that allowed successful business casing and go to marketTeam leadership-Managed a large team of analytics ranging from data engineers (working on data infrastructure) and business analysts working on ad hoc projects to support short/medium/long term business objectives
EDUCATION
Le Lycée National
Lebanese Baccalaureat, General Sciences
University of Toronto
Bachelor of Science - B.Sc. With distinction, Double major in Economics and Human Biology
York University
Economics
ABOUT DANNY FARRAJ
Customer insights & strategy | BMO Financial Group
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