Danny Curnen

About Danny Curnen

No No No No, Yes. That\'s the process. Then no again, then yes again. I say \'no\' a lot.I’ve gotten good at saying no. There’s just way too many generic ideas that will take you on the path to the middle. And unless you want to be in the middle, you’ve got to get good at saying no. Saying no clears the path for the big yes: the work and results that kill. My roots are in the music world, where I began as a poster artist. From there, I did a backflip into the chaos of the art & design universe, and worked through billions of genres, trillions of styles, and gazillions of projects. Here I am, a million miles later. I’ve crafted a lot of experience in what not to do, and also what to do. Knowing the rules to break the rules is a good thing IMO. Now, I produce content for brands and events both big and small, conceptualize ad campaigns, direct creative teams, and lead projects into parts unknown. Trends can be cool. Fads, on the other hand kind of suck. If you want to be trendy, then be trendy. But, I’d rather create the trend. That’s where the sleight of hand happens. I’m drawn to clients who want to obliterate the status quo, think sideways, and create work that sets the pace rather than follows it. Whether we’re crafting something minimalist or complex, my goal is the same: to ignite a reaction—something visceral, something real, but also something that works. Jiu Jitsu is my second art form. It’s a chess match of movement and problem-solving. Its parallels to design are uncanny: adapt, experiment, evolve. When I’m not designing or grappling, I’m eating, traveling, eating while traveling, or traveling to eat. Life’s too short not to savor it all. Let’s make something b̶o̶l̶d̶, r̶e̶l̶e̶v̶a̶n̶t̶, i̶n̶n̶o̶v̶a̶t̶i̶v̶e̶ (everyone uses those words, way too mid), differentiating. Let’s pass ‘go’, and wave to the people on their journey to the middle, too afraid to step outside of the comfort of the box, and take a calculated, creative risk. Let’s live forever, or die trying.

Experience

1. Senior Creative Lead

   Channel Bakers

   Sep 2024 — Present

   I craft narratives that help to define brands and make their audiences pay attention. From ad campaigns that linger in the public consciousness to brand strategies that redefine perspectives, I turn ideas into experiences that resonate. I conceptualize, strategize, develop, and direct creative content for renowned global brands like Canon, HP, Panasonic, HPE, Technics, and BBC.Leadership & Mentoring:I guide a talented team of designers, writers and strategists across the globe, inspiring creativity and innovation in every project we take on.Process Optimization: I streamline creative processes, ensuring that every detail is polished, and every deliverable is flawless.Brand Strategy & Execution: I craft brand strategies that not only resonate but linger, shaping perceptions and driving authentic engagement.I work to create unforgettable moments.

Skills

• Branding
• Illustrator
• Photoshop
• Logo Design
• Recording
• Graphic Design
• Music
• Entertainment
• Poster Art
• Art
• Film
• Music Production
• Vector Illustration
• Posters
• Songwriting
• Ad Design