Danny T.

About Danny T.

I bridge creativity, data, and technology to build systems that connect people and scale businesses. My career began in the entertainment industry—running recording studios, managing artists, and building one of the first large-scale digital distribution platforms—where I learned how audiences respond to innovation in real time.That foundation evolved into a 15+ year career architecting enterprise-grade digital ecosystems across healthcare, nutrition, retail, and SaaS. At WebMD, I engineered the global digital marketing backbone reaching hundreds of millions of users and built the core Salesforce Marketing Cloud infrastructure that powered its consumer engagement. At Herbalife, I expanded that scope worldwide—developing multi-language, data-driven communication systems across 90+ markets.Today, as Global Director of Digital Marketing Automation at Skechers, I lead global engineering and Martech teams across 22 countries—integrating Salesforce, CDP, MDM, Attentive, analytics, and retail systems to unify customer experience, drive automation, and enable measurable growth.

Experience

1. Global Director, Digital Marketing Automation

   Skechers

   Mar 2021 — Present · Manhattan Beach, CA, US

   Driving global marketing technology innovation for a multi-billion-dollar brand across 22+ international markets (EMEA, APAC, LATAM). I lead end-to-end digital automation strategy — modernizing infrastructure, scaling omni-channel personalization, and integrating data systems across e-commerce + retail to power customer acquisition, engagement, and loyalty at enterprise scale.My role blends architecture, data engineering, marketing innovation, and organizational leadership — building high-performing global teams and unifying platforms including Salesforce, CDP, CRM, identity, and loyalty systems to deliver real-time, intelligence-driven customer experiences.What I LeadGlobal digital marketing automation vision & executionEngineering + dev team leadership (domestic & international)Enterprise MarTech architecture & cross-cloud Salesforce strategyScaled automation across email, SMS, push, and site experiencesCustomer identity, CDP, and real-time data activationPerformance analytics, observability, and system monitoringData privacy, deliverability, and global compliance (CAN-SPAM/GDPR)ImpactRe-architected Skechers’ global marketing automation ecosystem to support real-time personalization across 22+ countriesUnified customer data and activation across SFCC, SFMC, Service Cloud, CDP, Loyalty, and retail systemsScaled global lifecycle automation powering acquisition, retention, and loyalty growthImplemented enterprise-level deliverability, security, monitoring, and operational governance frameworksBuilt streamlined workflows and engineering processes accelerating innovation and reducing operational frictionTech & Platform ExpertiseSalesforce (SFMC, SFCC, Service Cloud, CDP, Loyalty), Adobe AEM, Attentive, Braze, LiveClicker, SessionM, BI tools (Datadog, Splunk, Adobe Analytics), REST/SOAP APIs, JavaScript, Python, SQL, AMPScript, SSJS, Liquid.

Skills

• Ajax
• Data Analysis
• Aptana
• Magento
• Digital Marketing
• Adobe Fireworks
• E-Commerce
• Web Design
• Api
• Salesforce
• Html5
• Email Marketing
• Photoshop
• Php
• Jquery
• Cascading Style Sheets (Css)
• Web Applications
• Flash
• Ssh
• Exacttarget
• Jira
• Email Development
• Entertainment Industry
• Actionscript
• Web Hosting
• Web Services
• Web Development
• C#
• .net
• C++
• SEO
• Soapui
• Wordpress
• Xml
• Notepad++
• Business Intelligence
• Javascript
• Html 5
• Information Architecture
• Joomla