Danny Ortega
Senior Data Scientist @Ford Motor Company
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WORK HISTORY
Senior Data Scientist @Ford Motor Company
Cologne, DE
Analisis de datos (clientes/vehiculos/marketing campaigns) para apoyar la toma de decisiones en EU- Desarrollar, mantener y optimizar modelos de propensión de marketing y ventas para predecir el comportamiento de los clientes- Predecir la probabilidad e intención de compra de vehículos eléctricos y crear nuevos modelos de propensión EV mediante técnicas de IA y ML- Diseñar e implementar sistemas de recomendación para accesorios y configuradores de vehículo online, contribuyendo al aumento de ventas y a la mejora de la experiencia del cliente- Contribuir a las iniciativas del equipo en Google Cloud Platform (GCP) para crear y mantener la infraestructura de datos y analítica- Aplicar los resultados de los modelos para orientar las acciones de CRM y las campañas de marketing, maximizando su efectividad.
EDUCATION
Universidad Simón Bolívar
Applied Mathematics, Statistics and Computational Mathematics
ABOUT DANNY ORTEGA
Applied mathematician, passionate about interacting with data, as well as of proposing and developing statistical solutions that generate a positive impact with their use. I am a very self-taught person, I love challenges and thanks to my academic background, I have acquired a high level of abstraction and detail that allows me to understand needs and focus on the development of innovative contributions in a variety of contexts.In the last 8 years, I have worked with Experian, initially in Venezuela as a Research and Development Specialist, then in Colombia and Argentina where I developed analytical and credit risk solutions for clients across South America.As of December 2018, I am located in the Düsseldorf/Cologne area in Germany where I have further developed my career as a Data Scientist initially at Trivago (marketing analytics/bidding/auction) and more recently at Ford, developing solutions around customer analytics.
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