Danny Murray
Category Manager @Essity
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WORK HISTORY
Category Manager @Essity
Manchester, GB
Developed Personal Care categories that are implemented across a number of a key accounts. Creating and driving the category strategies that have achieved all targets set- Implemented strategy for increasing space of adult incontinence, delivering sales incremental uplift of +£5M,+35% over last 3 years- Spearheaded 11 major category reviews among the UK top 4 retailers. With c.95% of recommendations implemented- Worked collaboratively with BOOTS to develop the Intimate Hygiene category and generate best in class execution. Involved dual siting of key products, range optimisation and space expansion- Providing category knowledge across all personal care categories to the brand teams at key stages of the business planning cycle- Analyisng and reporting key trends in management reports. Introducing new methods of distilling data down to meaningful and relevant actions- Involved in driving the digital category strategies
EDUCATION
The Manchester Metropolitan University
2:1, Business Administration (Marketing Route)
SKILLS
ABOUT DANNY MURRAY
Highly experienced, results driven professional.Extensive international FMCG and Retail experience gained from category, marketing, insight and research roles. Passionate about consumer behaviour and brands, who likes to be creative and bring fresh viewpoints to any situation.Prides himself on strong interpersonal and communication skills with a fun and approachable personality allowing for an easy working partnership. What are his key skills?• Global experience – 10+ years managing international projects• Blended skills – adept at applying skills across a wide range of sectors, budgets and roles• Research methodologies – extensive experience, end to end of the business value chain • Action not debate – concentrate on execution – debate, decide, implement and follow though• Strategic thinker – well versed in strategic marketing principles • Real accountability – proactive, taking responsibility to do what is required against objectives• External orientation – focusing on the needs of customers and consumers• Project management – proficient at managing multi national and multi functional projects • Management – enjoys managing and coaching• Team player – exceptional team player, building relationships and rapport with colleagues• Winning mindset – determined to succeed and creating visions and strategies for success• Internal Marketing & PR - Drive the insight culture, promoting and showcasing workIn short, Danny Murray, helps make better, smarter business decisions.
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