Danny Lara

About Danny Lara

Experienced Credit Collections Analyst with a demonstrated history of working in the internet industry. Strong finance professional skilled in Oracle, QuickBooks, Great Plains, DoubleClick, Cash Flow Forecasting, Digital Marketing, and Analytics.

Experience

1. Senior Analyst, Credit & Collections

   Rubicon Project

   Mar 2015 — Present

   Rubicon Project is a leading technology company automating the buying and selling of advertising. Relentless in its efforts for innovation, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.Founded in 2007 and headquartered in Los Angeles, Rubicon Project has fourteen offices including New York, San Francisco, Paris, Hamburg, Sydney, London and Tokyo- See more at: http://rubiconproject.com/whoweare/#sthash.qIZa6I5S.dpuf• Manage assigned accounts receivable through written and oral communications. Includes follow up on inquiries and negotiate payment with delinquent accounts. • Monitor accounts that are over limit or past due by reviewing the client’s aging, account history, contacting the client in regard to payment and updating the credit file.• Analyze and interpret A/R and Credit/Collection data in Oracle by running reports and preparing account summaries for the Sr. Credit/Collections Manager, V.P. of Finance and any other accounting/finance personnel. • Manage account reconciliation activity by reviewing and researching payment deductions as well as work closely with the Accounts Receivable/Billing team in order to resolve payment discrepancies in a timely manner. • Assist the Sr. Credit/Collections Manager with granting credit terms to potential clients by processing credit applications using Dun and Bradstreet reports, bank/trade references and any other available tools and information that would assist with determining if a client is creditworthy (Internet, Financial Statements, etc.).• Work closely with sales to resolve any billing or contract related discrepancies that may impact the accounts receivable.• Open new accounts including system set up in Oracle. Update and maintenance credit files on a regular basis.• Reporting: Cash Forecast, Discrepancy Log, and various dashboards.

Skills

• Digital Media
• Salesforce.com
• Accounts Payable
• Online Advertising
• Analytics
• Google Analytics
• Accounts Receivable
• Ad Networks
• Supervisory Skills
• Web Analytics
• Quickbooks
• Account Reconciliation
• Accounting
• Doubleclick
• Comscore
• Cash Flow Forecasting
• Digital Marketing
• Ad Hoc Reporting