Danny Dever

Experience

1. Ecommerce and Digital Marketing Specialist

   Shearer Supply, Inc.

   Oct 2024 — Present · TX, US

   As the Ecommerce and Digital Marketing Specialist at Shearer Supply — a leading HVAC distributor serving contractors across the South — I’m responsible for driving our digital presence and optimizing the online customer experience. I manage a variety of strategic initiatives, including:Managing and improving ShearerSupply.com, including product listings, user experience, and SEO optimizationOverseeing ecommerce operations, from product uploads and data integrity to troubleshooting backend issuesExecuting targeted digital marketing campaigns, including email marketing, paid search, and remarketing effortsAnalyzing web and campaign performance using tools like Google Analytics and Excel to inform strategySupporting cross-functional teams including Sales, Marketing, and IT to align digital goals with business objectivesEnhancing the digital customer journey to make it easier for HVAC contractors to find, purchase, and learn about our products onlineAt Shearer Supply, I’m proud to contribute to a company that values strong partnerships, regional leadership, and operational excellence in the HVAC space. Our goal is to make digital tools work as hard as our people do — and I help make that a reality every day.

Education

• University of North Texas

  Bachelor's degree, Data Science

• North Central Texas College

  Associate's degree, Data Science