Dannush Alakappan
Marketing Data Analyst @TTEC
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WORK HISTORY
Marketing Data Analyst @TTEC
Denver, CO, US
Analyzed customer interaction datasets across omnichannel platforms to identify behavioral trends, churn indicators, and campaign performance KPIs — directly supported CX optimization.Built dashboards and automated reporting workflows using Excel, SQL, and Power BI to monitor real-time customer sentiment, reducing reporting lag by 40%.Collaborated with marketing and sales analysts to refine audience segmentation models — improved targeting accuracy by integrating demographic + behavioral insights.Conducted A/B test performance breakdowns on marketing campaigns — uncovered insights that improved conversion rates by 12% for key client accounts.Visualized findings and presented actionable recommendations to senior leadership, helping shape decisions around digital outreach and retention strategy.
EDUCATION
Purdue University
Bachelor's degree
Rock Canyon High School
High School Diploma
ABOUT DANNUSH ALAKAPPAN
Currently Interning as a Flight Mechanic at Wings Over the Rockies Air and Space Museum. I Love aviation and am working on getting a pilot\'s license as well. I want to continue working around aircrafts and aspire to be a flight test engineer. I also love to play competitive tennis in my free time.
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