Dannush Alakappan
@Aviation, @PurdueEngineers
- Role
- Marketing Data Analyst at TTEC
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Dannush Alakappan
Currently Interning as a Flight Mechanic at Wings Over the Rockies Air and Space Museum. I Love aviation and am working on getting a pilot\'s license as well. I want to continue working around aircrafts and aspire to be a flight test engineer. I also love to play competitive tennis in my free time.
Experience
Marketing Data Analyst
Jun 2025 — Present · Denver, CO, US
Analyzed customer interaction datasets across omnichannel platforms to identify behavioral trends, churn indicators, and campaign performance KPIs — directly supported CX optimization.Built dashboards and automated reporting workflows using Excel, SQL, and Power BI to monitor real-time customer sentiment, reducing reporting lag by 40%.Collaborated with marketing and sales analysts to refine audience segmentation models — improved targeting accuracy by integrating demographic + behavioral insights.Conducted A/B test performance breakdowns on marketing campaigns — uncovered insights that improved conversion rates by 12% for key client accounts.Visualized findings and presented actionable recommendations to senior leadership, helping shape decisions around digital outreach and retention strategy.
Education
Purdue University
Bachelor's degree
2024 — 2028
Rock Canyon High School
High School Diploma
2020 — 2024
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