Dannie Phan
Director, Growth Marketing @Prodege, LLC
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WORK HISTORY
Director, Growth Marketing @Prodege, LLC
Develop concepts for marketing stories and campaigns and determine needs for video, graphics and landing page design. Generate compelling text copy and long-form narrative pieces for ads, articles, and landing pages.• Provide specific guidance, creative direction to the design team responsible for creating the assets• Communicate our mission, core values, product features, and inspiring stories through marketing campaigns• Create, review & edit copy and digital assets for growth marketing materials (e. g, social media advertisements, article posts, display ad copy, landing pages, and video vignettes)• Analyze data and develop actionable findings from active creative tests. Implement these learnings across new creative development.• Maintain an organized schedule of active and past creative tests and manage the timely release of projects in varying stages of development• Leading cross-functional teams, both internal and external, to execute product plans on time, scope, and budget.• Work effectively with business line managers, sales, engineering, QA, and design to execute against prioritized and actionable product backlog following Agile methodology. Manage alignment of product backlog with the roadmap. • Monitor key metrics for product effectiveness, engagement, retention, and growth. Develop product enhancements that improve these metrics. Utilize A/B testing of hypotheses to drive iterative development of improvements-A cutting-edge marketing and consumer insights platform, Prodege (pro-dé-gée) leverages its global audience of reward program members to power its business solutions. These innovative offerings enable leading brands and agencies to gather insights and market to their target audiences. Through deep consumer profiling, our partners can more effectively acquire new customers, boost engagement, increase revenue, and drive brand loyalty and product adoption. Visit to learn more about our solutions.
EDUCATION
Tokyo Film Center School of Arts
Travel Study Program, Film & Communications
UC Santa Barbara
B.A., Film and Media Studies & Minor in Asian American Studies
SKILLS
ABOUT DANNIE PHAN
An enthusiastic Marketing and Media Artist with leadership experience looking to leverage herskills alongside a team of passionate individuals focused ondeveloping a service or product that has the potential to bring global change.
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