Danna Klein

About Danna Klein

I\'m a UX Research Leader with 15 years of research experience and 8 years of management experience working across tech, social media, entertainment, and FMCG brands. My goal is to do good work with people who give a damn. I’ve built a reputation for speaking truth to power, inspiring my Researchers and XFN partners to take risks, ask the hard questions, push past the reality of ‘what is,’ put the user at the heart of every decision, and deliver impactful work they’re proud of. I thrive on blank slates and think in frameworks, connecting the dots between what people want, need, and think and strategic product opportunities.My team and I have- Connected (and cried) with opioid addicts to understand what chronic pain feels like- Went on a 3-city coffee shop crawl to understand how people discover new neighborhood gems- Gathered hundreds of anonymous Post Secret cards to figure out why Gen Z isn’t sharing more on social media- People watched tourists take selfies on the Las Vegas strip to unpack the recipe for the perfect selfie- Tried every possible global flavor of Kit Kats (someone had to) to inspire the next wave of candy flavors in the US- Talked to architects and The Sims super fans to figure out how to make a VR house feel like a home- Drank only sparkly drinks for 3 days to shed light on the future of bubbles- Asked teens to spend a week communicating only through emojis, memes, and GIFs to unpack the future of visual communication and the power of self-expressionI specialize in the following project types: personas and segmentation, JTBD and user needs, user journeys and experiences, driving engagement / disrupting inertia, brand positioning and value props, identifying white space opportunities, product / experience innovation, and concept testing

Experience

1. Google

   Present

Education

• The University of North Carolina at Chapel Hill

  BA, Journalism; Strategic Communications

Skills

• Market Research
• Digital Strategy
• Consumer Research
• Consumer Insight
• Competitive Intelligence
• Customer Journey
• Strategic Planning
• Brand Development
• Forecasting
• Storytelling