Danna Vetter

EVP and Chief Customer & Marketing Officer @Milliken & Company

Spartanburg, SC, US

At Milliken & Company, I lead the integration of marketing, customer experience (CX), sales operations, and pricing strategy to deliver commercial excellence and sustainable, profitable growth across diverse global markets.My role centers on aligning go-to-market strategies, spearheading digital transformation initiatives, and enhancing customer experience to strengthen revenue, margins, and customer loyalty. By unifying these critical functions, I enable our teams to operate with greater efficiency, agility, and customer-centricity.Key areas of impact include:Optimizing Commercial Processes: Improving sales efficiency, forecast accuracy, and pipeline velocity through integrated strategies.Change Management: Spearheading major transformation efforts to enhance, modernize and scale commercial operations through repeatable processes, practices and tools.Modernizing Marketing Operations: Implementing data-driven targeting, digital tools, and strategic brand positioning to fuel multi-channel growth.Elevating Customer Service: Redesigning service models, enabling technology, and mapping detailed customer journeys to enhance satisfaction.Leading Cross-Functional Collaboration: Aligning sales, marketing, and service teams around a unified vision for customer engagement and retention.Driving Pricing Strategy: Overseeing dynamic pricing models that reflect market conditions, customer value perception, and competitive positioning, ensuring profitability and market competitiveness.With a passion for operational excellence and innovation, I am dedicated to building scalable, data-driven frameworks that empower global teams and drive measurable business outcomes.

Rutgers University-New Brunswick

Masters

Kellogg Executive Education

Certificate

Kellogg Executive Education

Certificate

Kellogg Executive Education

Certificate