Dan McDade

About Dan McDade

I am a B2B marketing expert and the Managing Partner at Prospect-Experience, a company that helps B2B marketers convert more prospects to customers. With over 40 years of experience in the field, I have developed a deep understanding of the challenges and opportunities facing B2B marketers today.My core competencies include revenue-focused marketing, sales lead management, direct response marketing, and market segmentation. I lead a team of marketing and sales veterans who specialize in these areas and deliver customized solutions for our clients. We use a 12-Point Prospect-Experience Process that covers every aspect of the prospect journey, from awareness to decision, and helps our clients create a perfect prospect experience that drives engagement, revenue, and growth. I also provide sales and marketing consulting, marketing automation validation and calibration, and direct marketing strategy. I have written a book and multiple articles on B2B lead generation and nurturing, and I have helped established and venture-backed companies across various industries achieve their marketing and sales goals. My mission is to help B2B marketers improve their prospecting process and increase their conversion rates.

Experience

1. Managing Partner

   Prospect-Experience

   Dec 2018 — Present · Sunset, SC, US

   The customer experience helps you keep customers. The prospect experience helps you acquire them in the first place. Our 12-Point Prospect-Experience Process will help you understand what you’re doing well—and what could be better. Then we work with you to create a perfect prospect experience that helps you close more business. The customer experience (CX) helps you keep customers. The prospect experience helps you acquire them in the first place.Our team of marketing and sales veterans help you drive engagement, nurture prospects—and get results. We work with established and venture-backed companies to deliver perfect prospect experiences. Let’s discuss transforming the prospect experience at your organization. Contact me at d••••••••@prospect-experience.com or call 77••••••21.

Education

• North Carolina State University

  Accounting, History, Math

  1974 — 1977

• University of Maryland

  History

  1971 — 1974