Danli Baker
Omnichannel Marketing
- Role
- Senior Omni Shopper Marketing Planner at Blue Buffalo
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Danli Baker
Passionate and highly motivated team player with a decade of versatile experience in marketing, branding, commercialization, product development, and merchandising across diverse sectors within the CPG industry – including Home Improvement, Beverage, Children’s Toy, and Pet Food.
Experience
Senior Omni Shopper Marketing Planner
Nov 2024 — Present
Drive strategic development and execution of customer-specific brand experience plans for Kroger, Albertsons, and Meijer, driving category growth.• Lead best-in-class LMF innovation launch through cross-functional collaboration • Develop and execute JBP marketing strategies to bring shopper events to fruition• Elevate the shopper journey through in-store and digital shelf enhancements• Manage key innovation & renovation initiatives from pre-launch to post-launch • Act as the Pet Specialty expert, partnering with internal team and external agencies to deliver insight-driven, compelling omnichannel campaigns • Proficient in budget management and performance optimization to maximize ROI• Excel at building strong partnerships that drive collaboration and mutual growth
Education
Salem College
BA, Bachelor Business Administration with specialization in Marketing
2009 — 2013
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